Product Marketing Director (AI Workforce, Insights & Analytics)

Overview

Are you a seasoned product marketer with a passion for innovation and a track record of success in AI, data, and analytics? RealPage is seeking a Director of Product Marketing who will drive growth and customer adoption for our Agentic AI solutions within the Multifamily real estate industry. This is a mission-critical, high visibility and high impact role.

The Lumina AI Workforce is a growing team of digital Agents built to handle routine tasks across leasing, operations, facilities, finance, and resident support. As a strategic cross-functional partner, you’ll drive alignment across our go-to-market, product, sales and operational teams, bring in the voice of the customer and market expertise into spearheading the launch of innovative products, build product marketing collateral, partner with sales enablement to ensure a strong mindshare and market share with our customers.

Responsibilities: * Go-to-Market Programs: Define, plan, and execute go-to-market for a set of integrated products, in partnership with Product Management, Marketing and Sales/Account Management teams. * Product Messaging / Positioning: Develop succinct, compelling, and differentiated product messaging, positioning in the market, supported by measurable proof points. * Marketing and Sales Content: Develop and deliver high-impact assets such as presentations, case studies, battlecards, playbooks, and competitive assessments. * Sales Enablement Training: Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, sales plays, and competitive differentiation. * Voice of the Customer: Engage with customers at events and through key touch points to drive awareness to adoption. Be the champion of our customers with internal stakeholders. * Marketing Strategy: Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate quality leads. * Competitive...