Lead Realty Group

Content Marketing & Growth Specialist (AI-Enabled | Real Estate | Hybrid) (Videographer)

Odessa, TX, US$22,000-$24,000Posted 8 days ago

Job Description

Lead Group (powered by Real Broker)

is seeking a strategic, AI-enabled Content Marketing & Growth Coordinator to increase authority, visibility, and inbound recruiting conversations through high-signal content.

This is not a traditional social media role. This is a growth and positioning role.

Recruiting is the outcome. Value is the vehicle.

This is a hybrid position

based in Odessa, TX, with remote flexibility. The role requires travel as needed to support leadership initiatives, conferences, community engagement, and strategic opportunities, including regional, national, and occasional international travel.

Compensation

$24,000 per year

Paid work-related travel expenses covered Potential performance-based incentives

Key Responsibilities

Produce 10–15 short-form videos per week
Distribute content across Instagram, Facebook, and TikTok
Create educational, authority-building content
Position leadership as modern, credible, and forward-thinking
Maintain consistent publishing cadence
Develop content around client education, leadership insights, systems and operational leverage, team culture, AI efficiency, and community growth

Creative Ideation & Trend Execution

Monitor emerging social media trends
Adapt storytelling formats to leadership and real estate
Pitch weekly content ideas
Identify filming opportunities in growth areas, developments, and business environments
Ensure creativity reinforces authority, not gimmicks

On-Site & Travel-Based Content Capture

Film leadership meetings and coaching sessions
Capture office culture and team dynamics
Document behind-the-scenes systems and workflows
Attend and capture conferences, leadership rooms, and strategic travel experiences
Travel regionally, nationally, and occasionally internationally as required