Head of E Commerce/ AI

About Johnny Slicks

Johnny Slicks is a fast-growing American men's grooming brand built on natural, small-batch beard and skincare products. We started in a garage and have built a loyal customer base by making products that actually work and selling them like we mean it. We’re scaling, and our website is the front door of the business — we’re looking for the operator who’s going to own it like a storefront.

The Role

We’re hiring one person to own e-commerce revenue end-to-end. Not a developer. Not a marketer. Not a virtual assistant. Think of this role as the General Manager of our digital store — the person responsible for how Johnny Slicks shows up, converts, and grows online.

If you’ve run a digital shelf for a DTC brand, you think in terms of conversion rate, AOV, and revenue per visitor, and you’re actively using AI to outwork operators twice your size — keep reading.

What You’ll Own

1. Product Launch Strategy & Execution

• Own the entire launch lifecycle — pre-launch positioning, launch day, and post-launch optimization.
• Define product page strategy: offer, bundles, positioning, and AOV plan for every SKU.
• Direct landing page builds (you’ll brief the dev/designer — you don’t code).
• Walk in on day one with a clear answer to: “How does this product hit its 30/60/90-day revenue target?”

2. Conversion Rate Optimization (CRO)

• Drive product detail page (PDP) conversion rate as a primary KPI.
• Reduce cart abandonment through systematic testing and checkout optimization.
• Increase AOV via bundles, upsells, cross-sells, and subscription strategy.
• Improve returning customer rate and lifetime value.
• Speak in numbers, not vibes — e.g., “moved PDP conversion from 2.1% to 3.4%” or “added $12 to AOV through bundling.”

3. Merchandising Strategy

This is where Johnny Slicks wins or loses. You’ll decide what gets pushed, when, and how — based on data, not feelings.

* Bundle strategy — we believe we’re under-leveraged here, and we want y...