AI search & web lead

Location San Francisco, New York City

(Multiple locations) Type Full-Time Department Marketing Compensation $175,000 - $195,000

About Watershed

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Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.

We have offices in San Francisco, New York, Denver, London, Paris, Berlin, Sydney, Mexico City, and remote team members across the US and Europe. We hope that you'll be interested in joining us!

The role

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Watershed is looking for an AI Search & Web Lead to own our end to end web infrastructure and our longterm visibility amidst an evolving web landscape. This is a hands-on role sitting within Demand Generation, responsible for both the infrastructure that powers our website and the organic growth outcomes it drives.

The scope covers a lot of ground: maintenance of our existing CMS, a web developer and part-time agency, CRO, and a growing mandate around AI/LLM search optimization. Success in this role requires close collaboration with Content, Product Marketing, and Design to own the website content. As lead, you’ll be responsible for setting priorities, shaping what gets built, and making sure the site reflects where the brand and product are heading.

What you'll own

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### Organic and AI-sourced pipeline

MQL and pipeline contribution from organic and AI search is the primary scorecard. You'll work across SEO, content infrastructure, and on-page optimization to grow inbound lead volume and quality.

### LLM rankings and AEO / GEO

You'll track where Watershed appears (and does...